Last May, Google made big waves at its annual Google Marketing Live event and announced tons of new features and tools planned to help advertisers find customers online. Among those ads was a new type of ad called Discovery ads, designed to help Photo Background Removing advertisers get their products discovered by potential audiences on popular Google properties. Google Discovery Ad Ads These new discovery ads allow advertisers to showcase their products to a targeted audience for the very first time on Google's Discover feed as well as prominently at the top of YouTube and Gmail. These top ad placements reach the audience just before the search. According to Google, nearly 85% of people will take action within 24 hours of discovering a new product, so these ads can Photo Background Removing have a significant impact on your customer's journey to buy from you. It may seem like a branding game at first, but Google automation can also deliver high direct ROI.

The campaign not only drives conversions, but it does so inexpensively: the average CPA of Discovery campaigns today is just $12.19! Last week, Google announced that these Discovery ads are now available to all advertisers worldwide! Here's everything you