I worked with the author to create new SEO-driven content while building links on a regular basis. SEO-led means content created based on the best keyword opportunities in his niche market. Many people write content and find keywords to "optimize" it. If you want to rank the content, the opposite is true. Instead of finding great keyword opportunities that your site can actually rank, you're Ghost Mannequin Effect essentially choosing keywords from hats at different levels of competition. If you're lucky, you'll find less competitive keywords that you can rank in your pre-made content, but in most cases this won't happen and you'll have problems with your Ghost Mannequin Effect overall ranking. So, before creating new content, we did a detailed keyword survey to find the best opportunities in the author's niche (we're talking about Google Sheets with over 5,000 keywords).

He then sorted the sheets based on contention, picked a low-competition medium-to-high traffic keyword (because it was related to his site's ability to rank for that keyword), and created the content. Note that I said the keyword instead of the keyword . Another